The incredible shrinking newspaper constituency

Major American newspapers have lost 10% of their circulation in the last four years. This, according to Editor & Publisher.

Most interesting takeaway statistics:

• The 10% decline was 1,400,000 subscribers, meaning there are an estimated 12.6 million subscribers.
• The LA Times lost over 200,000 subscriptions over the last four years, accounting for 20% of their circulation.
• The San Francisco Chronicle lost 140,000 subscriptions over the last four years, accounting for almost 30% of their circulation.
• Boston Globe: -20%
• New York Times: -7%.
  
• USA Today: +2%
• New York Post: +2.3%
• Part of the change based on the introduction of the National Do Not Call List.
  

Additionally,

• There are approximately 303 million people in the United States, according to the US Census Bureau.